Leschinski Design

Helping the Mayor reach out to the people.

Mayor Dan Onichuk was elected as Mayor of Fort Frances in 2003, and during that time he shook the Town from its slumber and began leading the Town unlike any Mayor seen in the previous decade, bringing much needed change and rejuvenation.

After having retired as a union representative for the United Food and Commercial Workers Dan moved back to Fort Frances with his five children and wife. Dan watched the council and mayor lead the town into crisis after crisis for two years. Seeing that change was needed he decided to step up and be the voice for that change, as well as a voice for all citizens and not just special interest groups.

Not being part of those special interest groups however or bowing to them, a few councilors and the local paper began a campaign to discredit him personally and discourage discussion on change.

Becoming frustrated with the biased media coverage in the local newspaper regarding those issues, and personal attacks on his character, Mayor Onichuck came to Leschinski Design for help.

Wanting to be able to respond to these issues uncensored, and provide citizens with a level of communication and interaction with their Mayor unheard of before, we came to the conclusion that a website would best serve these goals. It allowed people to become more informed about issues, monitor the Mayor’s schedule, and communicate their ideas directly to the Mayor and get a real response from him. The site was well received by many, pulling in thousands of hits every month from all over the globe.

Shortly after the completion of the site, with an election approaching, the Mayor asked Leschinski Design to continue working with his campaign and pull the brand developed for his website into the rest of his marketing materials. From advertising, to pamphlets, to the campaign office, Leschinski Design was there every step of the way helping the Mayor break through the biased media and bring his vision of a prosperous Fort Frances to the people.