Titus and I had been going back and forth for a while about ideas for his business cards, trying to pin down a style that somehow captured him in a caricature or focusing on his love of coffee. However I’m not terribly good at faces, and I was never sold on the coffee angle.
In April, I being swamped with work and Titus needing a new card for an upcoming event, he began exploring designs himself. One of the designs he posted to twitter managed to catch my eye and became the launching point for my “suggestions”.
As I mentioned I’m a bit of a sucker when it comes to providing suggestions. Often handing finished designs rather then advice on what to improve. Such is the case here as well.
The blue Titus used immediately stuck me as a visual element that would look great in large amounts. I also decided that setting everything in white Helvetica would really pop off the blue. The use of the single typeface also cleaned up a lot of the visual clutter and accented the new arrangement of the information into a grid layout.
The final piece of the puzzle was the tag line. Ideally there would be variations of the “…is” theme, or a blank space to write it in, Titus chose “…is still alive” in the end however.
And he is still alive as of this post, so make sure to check out his blog at TitusFerguson.com.
