The TTC has a long history of abusing users with haphazard signage, but for a second in the early 90’s the TTC seemed to care and wayfinding expert Paul Arthur was hired to make sense of the mess. Arthur’s new signage aimed to be easily understood by everyone including kids, …
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Titus Ferguson
1st Sep 2009 Clients 0 CommentsTitus and I had been going back and forth for a while about ideas for his business cards, trying to pin down a style that somehow captured him in a caricature or focusing on his love of coffee. However I’m not terribly good at faces, and I was never sold …

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