By now you’ve probably noticed the new branding and website, but today I’m going to fill you in a bit on the last seven months of development and launch a new feature that I think is great. So lets start from the beginning, January 2007 saw the launch of the second version of this website and at the time it was a pretty good representation of my design style and the tone of my work. But as the year came to a close I realized that a new look was essential to represent the evolution of that style and tone.
So at the beginning of 2008 I began from the bottom, the brand. Previously the brand and identity system were put together as I went along and required new pieces. The logo was the name in a simple font, Interstate, the words separated by colour. I had always wanted a mark to compliment the logotype so I focused on creating something simple and flexible, and I think I found it. Sketch after sketch I came back to the acronym regularly used by friends LD. This set with a hint of the old typographic mark in helvetica this time resonated with me.
Shortly after the brand was put to bed, the website quickly became the focus, the old site wasn’t bad but it didn’t represent me the way I wanted anymore. It was also constrained to a time of 800x600 resolutions and with the surge of larger monitors dominating the market I decided to spread out a little. The new site is much better, and focuses on some core ideas such as grid based design, typography and minimalism.
I am sill in the process of going though my eight years of work and adding the case studies back to the work section; some of the older work for deviantART, Fort Frances Daily Info, and the campaign for Mayor Dan is currently up with more on the way, but I’m also adding new projects as they are completed like Bryan Johnson Creations, NortheastEnder, and Clinical Depression Show. I’d love to head your opinions of the new look, so feel free to add them in the comments below.
But the real reason for writing this is that this week I will be sending out the first edition of my newsletter in Brief, a quarterly publication highlighting some of the exciting new and work done at Leschinski Design. I’ve built quite the list of email addresses over the years so I’ve added friends, family, and past clients to the inaugural list. You can sign up for it right now though below or in the left column in the sidebar of this blog. If it’s not your thing then unsubscribing is easy and instant, just click the link at the bottom of the newsletter anytime you want to stop receiving it. I won’t cry if you do, I promise (at least in public).
If you’ve read all this, congratulations, and thanks for your support and comments.