As a new resident in London I tend to watch the local community cable channel Rogers 13 quite a bit. It’s an invaluable resource for discovering events in the area and learning more about the politics, people, and culture of the city.
The other day I happened to land in the middle of a program I hadn’t seen before, and since they were talking about London Transit I decided to watch it, as transit is something I’ve become interested in as of late.
Larry Ducharme was talking about a BRT or Bus Rapid Transit and the branding that would be needed to inform and encourage people to use the service. It’s interesting he was discussing branding as the show he was on suffered from confusing info graphics and a brand that appeared to be straight out of the 80’s.
The first issue I encountered was a confusing “bug” displaying the name of the show, which was troublesome becuase I happened to land on the show when Mr. Ducharme was in focus causing me to think his name was actually McLeod. The bug is far too active to not be confused as some point or another sitting higher then the Rogers bug and being in full colour drop shadows and all. Only latter did I realize that is was the shows name and not the guests after they displayed a graphic showing his acctual name and title in place of the show bug.
Secondly the logo behind the host seemingly changes between camera shifts from a rogers promotion to the shows name. Which is kind of unnecessary as the Rogers bug is omnipresent in the lower right.
Having been an associate producer on a television show in the past, I don’t have any misconceptions that this isn’t low budget mostly volunteer work, but still, these issues seem glaring to myself and worth pointing out as no one else seems to have. I’ve submitted an application to volunteer and maybe help them out, but haven’t received a call as of yet.
McLeod airs Tuesdays at 9:00 PM on Rogers 13 in London Ontario.