Hot on the heals of Ontario’s new logo, Manitoba, playing off its spirited energy campaign, updated the longstanding bison logo that has represented the provincial government since 1984.
The new bison will retain the placement to the right of the word Manitoba, and the word Manitoba will use the same type treatment as the spirited energy campaign in black or green. The Premier’s Economic Advisory Council Image Task Force recommended the government’s logo be updated as part of the spirited energy campaign launched in June.
Culture Minister Eric Robinson said the changes are an evolution of the familiar bison, moving to a more energetic stance.
“With this change, we achieve two goals — refreshing the government’s visual identity and supporting the new province wide branding initiative,”.
The new bison is reminiscent of something you might expect to see painted on a cave wall, and as such is a little less refined and “governmental”. I didn’t mind the spirited energy campaign, but this logo rubs me the wrong way, I think it’s the front legs and tail. If the leg was a little tighter to the shoulder, and the tail a little more like the old one I think it would be a great improvement.
Sounds great! Your blog is one of my most favorite now
. You have hit the nail on the head, just like you always do.